On 17 June 2011 we had just towed the decoy through all the hot areas with no action. Then over what is normally not a good area for breaching a huge 4 meter plus shark did the most incredible breach. The sharks normally always catch the decoy but this time the shark knocked the decoy with its snout. As the decoy soared above it, the shark was still trying to arch above it, mouth wide open to catch it, creating the perfect moment for an iconic shark photo.
Chris was still shooting film in those days and as this was a Friday afternoon we had to wait until Monday morning before seeing the results. It was an agonising wait, not knowing if Chris had captured it or not! When we walked into the processing studio on that Monday the whole staff greeted us with huge excitement. They had seen the great white photos and knew what it would mean!
Since then this photograph has become one of the most recognised wildlife images in the world and has been used on 100's of newspaper and magazine covers as well as in advertising campaigns. Many people have also purchased this image as a high quality art print.
A hunting great white shark is a formidable sight and we are aware of how this image could be misused so one of our conditions of sale is that it may not be used in any way that is negative to sharks, but rather in a way that shows the raw power that an apex predator uses when in full hunting mode.