Sustainability

The Power of Choice equals Sustainability

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Oceans, seas and coastal areas form an integrated and essential component of the Earth’s ecosystem and are critical to sustainable development. They cover more than two-thirds of the earth’s surface and contain 97% of the planet’s water. Oceans contribute to poverty eradication by creating sustainable livelihoods and decent work. Over three billion people depend on marine and coastal resources for their livelihoods. In addition, oceans are crucial for global food security and human health. They are also the primary regulator of the global climate, an important sink for greenhouse gases and they provide us with water and the oxygen we breathe. The oceans host huge reservoirs of biodiversity. We will strive to ensure the health of the oceans by following a code of ethics.

Our Code of Ethics

The well- being of our economy fundamentally depends on the services from nature that support it.
  • Our business footprint has a profound impact on the ability of nature to sustainably provide those services
  • We are committed, as business and community leaders, to the well-being of both economic and ecological systems, of both humans and other living things
  • We believe these goals are compatible (and where they seem to be incompatible, we are committed to finding better ways to do business that make them compatible.
We envision our company, guests, suppliers and our community doing business in ways that:
  • preserve, protect and ultimately enhance the living systems — of this region, and the planet — that sustain our business and the larger human economy
  • provide ever greater value in meeting the real needs of our guests  and communities

To do this we will:

  • consider the requirements of the earth’s living systems in all design and operating decisions
  • not take more from the earth that it can sustainably provide
  • not provide to the earth more than it can sustainably absorb
  • analyse the life cycle operating costs and impacts of our facilities, operations and products/services, as well as their initial costs
  • work to eliminate “waste” of all kinds from our operations, and to find safe, productive uses for any “non-product” that we are not yet able to eliminate
  • treat guests, employees and suppliers fairly, honestly and respectfully
  • take responsibility for the safety of our products/services in their intended use
  • take responsibility for the safety of our activities for guests, employees and communities
  • take responsibility for the safe “end of life” recovery and reuse or recycling or our products
  • design our facilities, operations and products/services to be ever more efficient, ever less dependent on materials and activities that poison, degrade or encroach on living systems, and ever more supportive of these approaches
  • do all these in a way that supports our economic well-being, and the economic well-being of those who depend on us


We will measure our progress by the trends of our

  • resource productivity [unit of benefit provided per unit of resource used]
  • “non-product” output [amounts & toxicity of “unsaleable” materials and chemicals]
  • net carbon emissions [production of climate changing greenhouse gasses]
  • ecological footprint [demand on earth’s regenerative capacity]
  • profit, both near and long term
We will pursue these steps with a commitment to
  • future generations
  • continuous improvement
  • open dialogue with our guests,  suppliers, and communities
Be the Change you want to see in the World – Mahatma Gandhi
New Level 4 Restrictions.

The new level 4 restrictions announced by the government of South Africa have not affected our shark tours and cage diving operations.

We are operating.

Book with confidence – if your day trip bookings are affected due to COVID 19 restrictions, free cancellation applies.

Looking forward to hosting you.